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Africbase.com is the leading African music platform founded in 2017. We are a comprehensive guide to everything that matters in Africa and Afrobeats music locally and globally.

Africbase.com attracts more than 100k unique visitors per month.

Africbase Audience Demo:

  • Male / Female: 70% / 30%
  • Median Age: 18-75

Advert Per Section/Category

  • Music/Video Section : #200/Day #2,000/Weekly #20,000/Monthly
  • News/Politics : #1,000/Day #10,000/Weekly #50,000/Monthly
  • Celebrity Newe/Viral Talk/Trending :  #(#500/Day) (#3,500/Weekly) (#30,000/Monthly)
  • Others : For More Information, email [email protected] OR call  +2347064584114

What is Advertising

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

Advertisements

Sponsors of advertising are typically businesses wishing to promote their products or services.

Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. 

Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or “ad” or advert for short.

Commercial ads often seek to generate increased consumption of their products or services through “branding“, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.

Why are advertisements important?

Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach many users, advertisements can have an immediate impact on business. This effect could be seen in improved trade or boosted brand recognition, among many different metrics.

Which ad format should I use?

Choosing the right format can be a make-or-break decision in advertising. Let’s take a look at some of the most common ad formats in mobile advertising and when they can be particularly effective.

Banner ads

With banner ads, the aim is to display an image and wait for users to view, click and convert – making quality graphics and a compelling call to action (CTA) essential components.

Video ads

As their name suggests, video ads are advertisements in video format. By their nature, video ads are a popular advertising method because they can be highly engaging with high click-through rates (CTRs).

Product Placement

This kind of advertisement is seen more and more. If you pay for a podcast host to mention using your product or pay a television show to feature a character talking about or using your service, that is product placement. You can also talk to popular YouTube channel hosts about this type of advertisement.

Event Marketing

Paying to sponsor a sports team or a charity benefit falls under event marketing. These types of advertisements mean a large cross-section of people hear your brand name and associate it with that event. Many companies also look to conventions for this sort of niche advertisement.

Email Marketing

A kind of advertisement that is focused on your existing customers, email marketing involves them signing up for promotional sales or newsletters focused on your brand. Email marketing is an updated customer loyalty promotion and works very well when you treat customers as insiders with VIP knowledge.

There are as many ways to utilize types of advertising as there are kinds of advertising. By diversifying your approaches in both traditional and digital worlds as well as focusing on your core target market while getting the word out about your brand to the people at large, you can grow by leaps and bounds.